LOOK SHARP BOSS BRAND


Several individuals in the entertainment industry have made attempts to start businesses based on their creative talents, but unfortunately, these ventures have not been successful and have eventually faded away. One of the latest public figures to try their hand at this is hip-hop artist Bee Jay, who recently launched his own clothing line called Look Sharp Boss.

Bee Jay is currently selling designer T-shirts under his label, with plans to introduce other merchandise such as hoodies, socks, and tracksuits in the near future. Having previously ventured into a similar business, Bee Jay believes he has a good grasp of the market dynamics and aims to apply his past experiences to make this new venture a success.

To avoid the pitfalls of his previous business attempt, Bee Jay plans to roll out his merchandise gradually instead of all at once. Currently, the T-shirts are priced at K15,000 and are available at AK On The Board’s shop AK On The Clothes in Area 47, Lilongwe. Bee Jay emphasized the importance of learning from past mistakes and has enlisted the help of others to manage the business effectively.

“When I first came on the market, I was a bit excited with the demand that my products created. It is not surprising that the venture did not last. I want to rectify the mistakes that I made and one of the strategies is to have people running the business on my behalf,” he said.

He said: “Going forward, I am looking at a possible business venture which will not involve manufacturing, but just the marketing aspect. The kind of business which will just be print on demand. Another key aspect is also partnering with someone who will run it as an enterprise.

“As artists, we need to explore the possibility of licensing our brands and focus on the development of ideas as someone is running the show.”

Rapper Gwamba, who also had an experience with his energy drink brand he introduced while in South Africa, said artists need to exercise some patience when introducing such businesses since there are so many factors at play for the ventures to succeed.

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